A Year of Strategy, Discipline, and Results at Maui Real Estate Advisors
2025 was not an easy year to succeed in Maui real estate. Inventory climbed, Days on Market stretched, and many properties struggled to find traction. In fact, a large percentage of licensed Realtors on Maui did not close a single transaction this year. At Maui Real Estate Advisors, we were fortunate to close 22 transactions in 2025, representing both sellers and buyers across Maui in over $50 million in transactions.
Against the backdrop of a shifting market where inventory and Days on Market rose, buyers became more deliberate, and sellers had to be realistic and strategic to achieve results. Experience and a seasoned business plan mattered more than ever because transactions did not happen by accident.
Executing in a More Demanding Maui Real Market
This past year, we closed 22 total transactions, representing both sellers and buyers across a wide range of price points and property types, from oceanfront condominiums and Wailea estates to Upcountry homes and land. These weren’t quick, easy sales. Many required patience, repositioning, and consistent communication with clients and cooperating agents.
On the seller side alone, we represented over $40,000,000 in closed volume, including some of Maui’s most high-profile properties:
- Wailea Point 101 closed at $12,600,000 in 95 days, a reminder that even in a slower luxury market, well-positioned oceanfront properties continue to transact when marketed and priced correctly.
- Two significant homes in Wailea Golf Estates closed at $6.9M and $6.485M, each requiring careful strategy, negotiations, and long-term commitment.
- 1702 Halama Street in Kihei, an oceanfront property, sold for $6.1M in just 56 days, showing that demand still exists for exceptional locations when value aligns with buyer expectations.
Beyond the top of the market, we also successfully guided sales throughout Central Maui, Kihei, Kula, and Wailuku, including properties that took time to find the right buyer. Several listings exceeded six months on the market, reinforcing a key reality of 2025: persistence and adaptability mattered.
Advocating for Buyers in a Shifting Market
On the buyer’s side, we represented over $10,000,000 in closed transactions, helping clients navigate a market that increasingly favored preparation and patience. Buyers were more analytical, more selective, and more focused on long-term fit. Our role shifted from helping clients “win quickly” to helping them buy more efficiently.
Purchases ranged from luxury Wailea condominiums and single-family homes to Upcountry properties and land, including multiple transactions where we represented both buyer and seller. In those situations, clear communication and fiduciary discipline were essential.
Days on Market: Strategy Over Guesswork
One of the most noticeable shifts across Maui in 2025 was longer Days on Market. Buyers had time. They compared options. They waited for value to show itself.
In that environment, pricing and presentation became key drivers.
You don’t want to price behind the curve, but you also don’t want to leave money on the table. Getting that balance right requires more than comps; it requires understanding buyer psychology, timing, and how a property will be perceived once it hits the market.
Across our listings, Days on Market varied, but the common thread was this: properties that were thoughtfully prepared, correctly positioned, and actively managed moved meaningfully better than the broader market. Strategy mattered more than ever.
Experience That Shows Up When the Market Tightens
The numbers matter, but what stands out most about 2025 is how the work got done. Many of these transactions required extended timelines, multiple rounds of negotiation, and steady guidance through changing market conditions. Days on market varied widely, from under two months to well over six, and each required a tailored approach.
This was a year that rewarded experience. Experience becomes more valuable when markets slow. Between us, Robbie and I bring more than six decades of Maui real estate experience, spanning multiple cycles: boom years, corrections, and transitional markets like this one. That perspective matters when conditions change and decisions carry more weight.
We’re also proud to be Maui’s only real estate team recognized as Top 100 State of Hawaii Realtors for 17 consecutive years. That distinction isn’t about a single year’s production. It reflects consistency, professionalism, and client advocacy over time… especially when the market isn’t doing the heavy lifting. Understanding micro-markets. Understanding buyer psychology. Knowing when to hold firm and when flexibility would move a deal forward. Those skills don’t come from a single strong year. They come from decades of working through different markets.
More than anything, 2025 reinforced how much our business is built on relationships. Our clients trusted us with significant decisions during a year that required patience and clarity. Some sales took longer. Some negotiations were more complex. Every transaction required steady communication and honest advice.
Those relationships, many of them long-standing, are the foundation behind every number we share. We don’t take that trust lightly, and we’re grateful for the clients who allowed us to represent them in a market that demanded more from everyone involved.
Looking Ahead
As we move into 2026, we expect continued adjustment, particularly in the condo market with the recent passing of Bill 9 as a law. Ongoing opportunities for buyers and sellers who approach the market thoughtfully. The lessons from 2025 are clear: pricing matters, preparation matters, and strategy matters more than ever.
We’re grateful to the clients who trusted us this year and proud of the work we did on their behalf. In a more demanding market, execution made the difference, and that’s exactly where Maui Real Estate Advisors thrives.
If you’d like to talk about what 2026 may hold for your property or your plans, we’re always available for a candid, data-driven conversation.
